Cologne is a term used as fragrances for men synonymously with eau de toilette. Most of the cologne is labeled eau de toilette. Cologne, also known as “eau de cologne”, contains between 4 and 7 percent oils mixed with 60-70 percent alcohol. This gives cologne a milder, lighter bouquet. Eau de toilette contains a slightly higher oil to alcohol ratio and typically lasts longer. Cologne makes a nice gift for that special man in your life. A few of the Forbes top 10 colognes for 2018 are Mr. Burberry, Gentlemen Only and Light Blue. Some brands also have deodorant, after shave and gift sets.